About · Mintrix · Hanoi 2026
A brand isn't a campaign.
A brand is a system.
Mintrix was born from a simple surprise: why do agencies still measure brand health quarterly when product teams measure daily? We built a Brand Operating System — four disciplines deployed against one KPI, founders see the numbers every morning.
Timeline · 2022 → 2026
Four years, one approach.
2022
Hanoi · 03 people · 01 client
Started as a 3-person strategy + design studio. First client was an F&B chain — piloted a weekly brand-health measurement framework.
2023
Modularized · Brand OS v0.1
Split four disciplines into independent modules running shared KPIs. Invested in live dashboards for clients. 12 brands shipped.
2024
Daily measurement · Production tech stack
In-house engineers shipped Next.js dashboards and a real daily KPI pipeline. 24 brands. Average ROAS lift +180%.
2025
Hanoi HQ · 18 people · 38 brands
Office in District 1, team of 18. Added a market research lab + in-house media studio. Clients ranging from SME to enterprise.
2026
Mintrix · Brand OS v2.6 live
Rebrand from HighCommerce to Mintrix. Brand Operating System v2.6 — measured every day, not every quarter.
Values · how we operate
Six principles, no compromise.
- 01
Measurable or not shipped
Every deliverable ties to a measurable KPI. No vanity metrics, no 'awareness lift' measured by gut feeling.
- 02
Daily > Quarterly
Brand health measured every day. Founders don't wait for end-of-quarter to know if a campaign worked.
- 03
One KPI, four modules
Brand Strategy + Design + Digital Marketing + Media deploy against one dashboard. No silos.
- 04
Strategy that ships
Strategy isn't a 50-page PDF. It's a document precise enough that the team executes without drift six months later.
- 05
System > Individual
Every process documented. Bus factor = 0 — no one is indispensable, everything is handover-ready.
- 06
Public pricing
Prices on the website. Pick a tier before booking a demo. No demo call required just to see the number.
"A strong brand is one measured every day — not every quarter."
— Mintrix · Brand Operating System —