Positioning Workshop
25-50M VND
1-day workshop + positioning statement + 1-pager output
Service 01 · Brand
Brand
Strategy.
Positioning is not a clever tagline. It's the decision to lose which customers in order to keep which — written precisely enough that the team executes without drift six months later.
Deliverables · clear scope
What you get, exactly.
- Brand audit + competitive map
- Customer interviews · 8-12 in-depth
- Positioning statement + proof points
- Brand architecture (master, sub, endorsed)
- Narrative framework + tone of voice
- Naming (optional, +scope)
- 50-page strategy deck
- 1-pager team summary
Pricing · public
Which tier matches your scope?
Full Strategy
80-200M VND
Audit + interviews + positioning + architecture + narrative + 50p deck
Rebrand
150-500M VND
Full strategy + new identity + rollout plan + 3-month comms support
Retainer Strategy
30-80M VND/mo
Ongoing advisory, monthly reviews, ad-hoc support
Prices exclude VAT. Retainer minimum 3-month commitment. Custom scope outside ranges → request a quote.
Operating sequence
Four phases, one clock.
- P1
Audit · Baseline
Weeks 1-2 — measure status quo, brand audit, competitive map, current KPIs.
- P2
Strategy · Lock
Weeks 3-4 — lock scope, deliverables, timeline, measurable success metric.
- P3
Execute · Ship
Weeks 5-N — production, weekly reviews, iterate on live data.
- P4
Measure · Tune
Ongoing — live dashboard, monthly reviews, KPI tuning, scope expansion.
Kick off · 48h reply